We collect several types of information on our Site. Personal information is information that identifies an individual or is directly associated with a specific person, such as a customer’s name, mailing address, telephone number, email address, credit card number, or information about activities which can be directly linked to that person, such as his or her purchases ("Personal Information"). Our definition of Personal Information does not include "aggregate" information. Aggregate information is data about use of our Site, such as pages visited on our Site. Aggregate information helps us understand trends and customer needs so that we can better consider new products and services, and tailor existing products and services to customer desires.
We may also collect "Non-personal Information", which is information about you that does not itself identify you individually. Examples of Non-personal Information include age range and gender.
Collection of Personal Information
When you use certain parts of our Site, we collect certain kinds of Personal Information:
Mercedes me Account Setup: To set up an Mercedes me Account, we ask visitors to provide a valid VIN for vehicles purchased in the United States. In order to set up an Mercedes me Account, we require visitors to provide a valid email address, as well as create a unique Username and Password. In addition, this area allows you to receive personalized MBUSA news and information via email. When you register for Mercedes me, we may collect various kinds of Personal Information including your name, email address, home address, and home phone number. We also collect and store access information related to your account, including Username and Password.
Customer Service Correspondence: We may collect information that identifies you personally when you submit comments, questions, or suggestions to our Customer Service department.